At the beginning of the chapter, I had no idea how LinkedIn worked. It honestly seemed confusing and full of endless paths. I had no idea that I could be instrumental for advertisement. Well, the platform is mostly geared towards professional development in finding a job and boosting your presence in the world. In short, I came into this chapter with no idea of LinkedIn; however, the chapter allowed me to have a basic understanding of how it functions and how useful it is for advertising your business.
Like most of the chapters before, Chapter 10 opened with the history of LinkedIn. It started by saying that it is one of the oldest social media platforms that is still relevant today. The platform has a wide reach across the world, especially in the United States. Many have said that LinkedIn is very educational and informative, keeping up with modern/current brands. This really attracts the businesses, not only to look for future employees, but to expand their advertising base as well. This platform has become a great tool for community engagement between employees and customers to have a more direct one one-on-one conversation. The page setup is pretty similar to other platforms. You must add a profile picture, the name of the company, and an about us section. At least this part is for a worthy cause to attract people to the page. Some areas allow customers to view products of a business to build leads and generate more business. Other areas allow employees to connect with each other, even if they don't personally know each other. In a way, this helps boost employee morale and trust amongst each other and the company. Then, the rest of the chapter focuses on how businesses advertise themselves through videos, pictures, polls, and events. This is pretty similar to other countries.
LinkedIn is interesting. The platform is unique compared to others and has continued to adapt to the changing times since its founding. I don't know for sure if I would get into the platform. It is not a bunch of rubbish like other social media, but it still feels complicated to navigate. In a business aspect, it is very valuable to build customer and employee trust and awareness. I would possibly be interested in this platform, but I would probably ignore it. I forget it exists until the next notification. I hope you have a better relationship with it, and let me know how much you use it.
LinkedIn can definitely be overwhelming. But it’s cool to see how you gained a new perspective on its value for businesses and advertising. I agree that it’s not as flashy as other platforms, but it definitely has its strengths, especially for professional connections. I’ve used it here and there, mostly for networking, but your post reminded me there’s more potential to explore. Great reflection!
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