Chapter 6 "Marketing with Twitter"

 

As a simple disclaimer, I will refer to X as Twitter because of my personal beliefs. 

As a tool for marketing, Twitter doesn't really jump to mind as an effective tool. It has a wide reach around the world, being the tool of many influential people and companies to spread the word of something new. However, it doesn't really jump to the front of mind when discussing advertising. Regardless, I can see the potential it has for expanding marketing practices, whether it be advertising or selling items on the platform. Chapter 6, in my opinion, explains Twitter very well regarding its upbringing and current state. At one time, it seemed to be a very respectable platform with its ups and downs, adaptability, and its uniqueness from other platforms. In light of recent events, Twitter has gone down in popularity and usability because of who runs it and the radical changes happening almost all at once. While some changes may be beneficial, like the verification settings. Still, it has evolved into something of a disaster, with many bugs and complicated functions, deterring many from using the platform. 

Regardless of its failings, the chapter does its best to highlight the many functions for businesses on the ever-evolving platform. It does a great job in explaining how to set up a profile, laying out what is needed like full name, short bio, picture, hashtags, and emojis. It explains what makes a good profile and page, like how pins work and the media gallery. It also explained what Premiums are, which I found reasonable. The prices might be a little extreme in some cases, but I can see it being useful to protect one's image on a social media site. Also, having special ones for government and organizations as well. Then it goes on to discuss the basics of a post, which was kind of boring since most posts are similar no matter what platform you're on. The chapter brought up Algorithms, which I didn't understand very well, though anything data related tends to throw me off. I'm not a genius in math or statistics. Finally, the chapter gives the other aspects of Twitter, like the shopping and bidding functions. Something I didn't know about the platform was its ability to shop on, only promotions of items were the only thing I was familiar with. Even that, I can't see Twitter being a marketing platform.

Despite my attitude towards the modern Twitter, I can see the benefits it has when marketing is involved. It has many functions that are quite valuable for a business to reach a large audience. Still, I will never touch the platform as long as I live until something changes.