Chapter 4 Review "Marketing with Facebook"

It honestly feels like Facebook has always been part of our lives in some way or another. I know growing up in the middle of nowhere, Facebook provided a gateway out of isolation. Still, with every new technology, there are downsides as well. Still, Chapter 4 offers excellent knowledge on how to create a Facebook account for businesses. First off, the chapter provides a good introduction to the history of Facebook and its overall growth in the past fifteen years. Starting off as a platform for college students to interact with each other to conquer the world. 

Regarding setting up a page, the chapter hits the most important criteria like inserting a profile picture, including contact information, location of the business, and how long the business is in operation during the week. This section was pretty similar to setting up a personal profile, minus the hours of operation. Still, I really enjoyed how the chapter provided video instructions from Meta itself on how businesses can set up their accounts. This, in my opinion, provides actual real-life connections and reactions instead of just a crude checklist of information. Furthermore, the chapter provides businesses with advanced functions to help businesses be able to effectively check their posting activity and organize future posts. 

The last part of the chapter was pretty long and, to be frank, tiring. Despite being long, however, it did provide information on how to attract an audience. Which, the chapter encourages businesses to use dynamic language and emojis. It also provides video/picture commentary from Meta to set up videos, reels, live, and messenger. Some of these I have experience with myself, so I can see how they are very valuable tools in creating a business presence. The final points the chapter brings up are how to properly use Facebook ads and Facebook Zero. These are functions that I am new to, so this was quite the learning experience. In this portion, the chapter explains how it can help businesses target certain audiences based on certain criteria (gender, age, location, etc). Facebook Zero, I believe I hit a wall for this chapter. I'm honestly still confused about what this program is all about. 

I believe that this chapter was very informative and guided me along. While there were a few challenging aspects, I agree with what the chapter said. I also would like to look more at the eroding trust portion at the very end of the chapter. It seems to be very intriguing that the book would cover that subject.