Chapter 3 Review "Social Media Marketing Strategy and Social Media Advertising"

When reading through Chapter 3 of Essentials of Social Media Marketing, this chapter was very informative on how to find your target audience and build off of that. As a political science major, I can how some of the marketing methods relate to politicians trying to sell themselves to the electorate. The first method of finding the target market and creating a customer persona seemed simple and straightforward. A company needs to sell its products/services, so discovering the right customer and creating a model based off of that is very beneficial and crucial. It then moves over to conducting an audit to see what social media platform to invest in and what times are the best to release advertisements. Furthermore, this very much leads to setting up goals and objectives for a company to reach. Also determining the metrics involved, how many people like, comment, share, and purchase from the social media site. The next step is obvious when it comes to setting up a strategy. A company needs to create and assign roles to each and every member of their staff, even outsourcing if need be. 

The next five steps are basically setting up an advertisement on a social media site, which is really fascinating and obvious at the same time. The sixth step is setting up a tone, what voice goes well with a specific item being sold, and the audience on the site. The next step after that is choosing the right platform that best suits the company. Whether it be Facebook, Pinterest, Twitter, or YouTube. A company needs to be very careful when it comes to which platform will give them the best chance to attract more customers and increase their profits. The next step is basically utilizing every aspect of the platform/site, which makes sense. The eighth step looks at how often a company should post new content, and what times work best based on the audit information. I know what it's like to be bombarded with constant advertisements from companies at certain periods. That's something that can't be stopped. The next step basically is a continuation of the last, by setting up a calendar to release certain content at a certain time. Finally, the last step is right after an advertisement has been posted. It is the tracking of it across cyberspace, collecting the data of how many times it has been seen, and how many people have interacted with it. All steps are pretty understandable for a non-media marketing expert like me. 

The last few sections in this chapter talk about how to use the data collected and how to properly use a social media site for advertising. Most of the information was pretty understandable, including how to find the right audience, refresh old or poor-performing ads, and continually monitor metrics and other data. I believe this a was suitable chapter and provided a great amount of useful information. Step-by-step instructions and being simple for beginners.